For the last year I’ve wanted to start a marketing Meetup in Wellington. A welcoming environment for people who love marketing to share learnings and help each other.
A Meetup Group is a local community. Meetups are free events which bring together people with a common interest to share knowledge and meet others.
Since starting at SilverStripe I’ve seen how these groups provide huge benefits. As well as the knowledge sharing and networks, they’re great environments for newer practitioners to speak. The usual format is 2-3 short presentations where designers and developers talk about things they’ve created and problems they’ve overcome. It’s more about sharing than showing off. Read more
Today I was in Auckland watching the chaos of the Wellington floods from afar. I had a flight home booked for 5.55pm. The road from the airport to home was closed. It could of been a stressful and uncertain time but thanks to social media I knew exactly what was happening. Read more
It’s been a little quiet on The Envy Collection lately as I gave myself a little time off while I settled into a new role at NZ software company SilverStripe – you can read more in my “About” page. But the ‘holiday’ is now over and it’s time to get back to what I love doing – blogging about advertising!
My latest post for Social Media NZ went live yesterday and it’s one of my favourite interviews to date. I interviewed Mike O’Connor, Communications Support for WWF New Zealand about their campaign “The Last 55” which raised awareness of the plight of Maui’s Dolphins. The campaign’s print ads featured in a previous Friday Ad Envy and it was great to learn more about the social media elements. This is a brilliant campaign that demonstrates how traditional and social media can be effectively layered together.
Check out the full post – and the impressive results achieved here Social Media Spotlight: The Last 55 – WWF’s Maui’s Dolphin Campaign.
In case you missed it, yesterday was international Social Media Day. One of those fantastic made up days that often goes unnoticed. Let’s be honest, if there’s not a public holiday attached it’s business as usual. It could have slipped by unnoticed like Soap Opera Day (1st April) or Phone Book Day (21st Feb) had the lovely people at Hootsuite and BizDojo not decided to put on a fantastic event to celebrate. Read more
As seen at Auckland Airport – this interactive banner displays tweets that hashtag #telecom wall. Fun idea for people waiting around at the airport but only seemed to serve a feel good branding exercise for Telecom Read more