Tag Archives: tradeshow

Event Marketing Part 4: Pre planning your post event plan

In the first three posts of this Event Marketing series I’ve talked about the lead up to the event and what happens on the day. There’s a lot of time, effort and investment that goes into preparing for an event.

How much time do you spend on an event after it’s over?

Research shows that less than 70% of companies develop plans for following up with prospects after sales events, despite the fact that following up post-event increases the likelihood of converting prospects into leads and buyers (Source: Vendere Partners).

Here’s some tips for getting the most out of your event marketing spending by having a robust follow up plan post event… Read more

Event Marketing Part 2: Don’t use promo girls

I’ve organised a multitude of tradeshows and conference booths (mainly home improvement and tech events). There’s a lot of work in the lead up but your actual results hinge on what happens on the day. You can the best laid plans, most amazing stand and outstanding merch but still fail miserably. There’s one key ingredient that can make or break your event. Read more