Tag Archives: tips

Event Marketing Part 1: Reward guests

Event marketing is great way to get in front of your customers. At SilverStripe we often sponsor tech conferences and run display booths. This gives us a great chance to meet our software users face to face. Getting the most out of an event investment requires planning, creativity and strategy. I decided to create a blog series to share some of the things I’ve learnt over years of running events.

The series will cover:

  1. Rewarding your audience (today!)
  2. Staffing your booth (Why you shouldn’t hire promo girls)
  3. “Standing out” – Tips for an eye catching trade stand
  4. Turning your investment into customers (post event follow up)
  5. A review of my next event – the AWS Auckland Summit

Read more

Hemmingway app – helping you write good

Today was a great learning day! I attended two great marketing events:

In the next couple of days I’ll be sharing what I learned at these. Today I want to share a handy writing tool I discovered, Hemingway Editor. Read more