Tag Archives: sponsorship

Event marketing: The calm before the storm

Today has been the final day of preparations before the AWS Summit in Auckland tomorrow. A few days ago I showed you a sneak peak of the competition we are running. We anticipate that people won’t have a lot of time to participate in competitions or games so we’re keeping things simple. To enter you simply need to guess how many bricks are in the box. Getting enough bricks in our brand colours to fill a 40cm cube was a challenge in itself! Read more

Big Day Out – Marketing to music festival masses

Last week Big Day Out returned after a year off in 2013 and found a new home at Auckland’s Western Springs. The festival headliners Pearl Jam and Snoop Dogg along with countless other world class bands drew back around 41,000 fans. 
Amongst the tiny jean cut-offs and flower head bands were plenty of brands vying for attention. Here’s a couple that caught my eye (click read more below):

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