Tag Archives: event marketing

Event Marketing Part 4: Pre planning your post event plan

In the first three posts of this Event Marketing series I’ve talked about the lead up to the event and what happens on the day. There’s a lot of time, effort and investment that goes into preparing for an event.

How much time do you spend on an event after it’s over?

Research shows that less than 70% of companies develop plans for following up with prospects after sales events, despite the fact that following up post-event increases the likelihood of converting prospects into leads and buyers (Source: Vendere Partners).

Here’s some tips for getting the most out of your event marketing spending by having a robust follow up plan post event… Read more

Event marketing: The calm before the storm

Today has been the final day of preparations before the AWS Summit in Auckland tomorrow. A few days ago I showed you a sneak peak of the competition we are running. We anticipate that people won’t have a lot of time to participate in competitions or games so we’re keeping things simple. To enter you simply need to guess how many bricks are in the box. Getting enough bricks in our brand colours to fill a 40cm cube was a challenge in itself! Read more

Event Marketing Part 2: Don’t use promo girls

I’ve organised a multitude of tradeshows and conference booths (mainly home improvement and tech events). There’s a lot of work in the lead up but your actual results hinge on what happens on the day. You can the best laid plans, most amazing stand and outstanding merch but still fail miserably. There’s one key ingredient that can make or break your event. Read more

Event Marketing Part 1: Reward guests

Event marketing is great way to get in front of your customers. At SilverStripe we often sponsor tech conferences and run display booths. This gives us a great chance to meet our software users face to face. Getting the most out of an event investment requires planning, creativity and strategy. I decided to create a blog series to share some of the things I’ve learnt over years of running events.

The series will cover:

  1. Rewarding your audience (today!)
  2. Staffing your booth (Why you shouldn’t hire promo girls)
  3. “Standing out” – Tips for an eye catching trade stand
  4. Turning your investment into customers (post event follow up)
  5. A review of my next event – the AWS Auckland Summit

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Big Day Out – Marketing to music festival masses

Last week Big Day Out returned after a year off in 2013 and found a new home at Auckland’s Western Springs. The festival headliners Pearl Jam and Snoop Dogg along with countless other world class bands drew back around 41,000 fans. 
Amongst the tiny jean cut-offs and flower head bands were plenty of brands vying for attention. Here’s a couple that caught my eye (click read more below):

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