Super observant readers would have noticed I didn’t post yesterday. But don’t worry, my 30 day blogging challenge is still intact. I instead posted to Medium.
I wrote a long form piece on content marketing. The inspiration for this piece was an earlier post “Stop calling it marketing“. I suggested that marketers shouldn’t be writing content. This lead to a few questions on how to encourage company experts to create content such as… Read more
Tonight was my first real struggle with my 30 day blogging challenge. I had an after hours conference call to London (less glamorous than it sounds) and a work presentation to write.I didn’t want to rush my report on Concentrate’s presentation “What’s stopping kiwi tech companies selling more?”. I was convinced a quick update was all I had time for. Maybe a teaser to a longer post later. To my surprise it morphed into a full blog post.Well done 30 day challenge – you tricked me into blogging!
So here’s my thoughts on why “content marketing” is a rubbish term… Read more