Tag Archives: blogging

Must-reads blog posts for tech marketers

I love reading blogs because they often contain less refined personal accounts. I often learn more from firsthand experiences of what works or doesn’t work than high-level thought pieces.

I read dozens of posts a week, but only a handful leave a lasting impact. A select few permanently change my perspective.

I wanted to share the blogs that achieved this in 2015.

If you’re taking it easy over Christmas, I’d highly recommend putting these on your reading list! Read more

Creative Distractions (Part 1)

Since reading Greg McKeown’s Essentialism, I’ve become conscious of how I spend my time. If you want the Cliffs notes version I recommend watching Greg’s Google talk.

The book explains the importance of focus and the spending your time in the most productive way. By having a selective criteria for what is essential, you can channel your time, energy and effort into making the highest possible contribution. Helping you achieve the goals and activities that matter most.

I was a real “a-ha” moment that I shouldn’t (and couldn’t) do everything, rather I should choose the most important things and give them my full attention. Read more

A blog a day keeps mental blocks away

This week I finished my personal blogging challenge to post once a day for 30 days straight. It was definitely a struggle at times but it was exactly what I need to kick start my blog again and get over the mental blocks!

As well as blogging every day I tried to expand my topics from advertising to include my own marketing advice, web design and social media. The interesting thing was a topic I hadn’t event considered was my most popular – company culture. It’s something I’m deeply interested in so it was fantastic to find there’s an audience hungry for these thoughts!

The pressure of blogging daily forced me to move past my perfectionism and “ship early” (a tech term relating to getting products into users hands creating value as quickly as by shipping small updates often). While I had to live with the occasional sub par post or typo, overall the positives outweighed the negatives strongly.

I’m excited to say this is only the beginning.

Here’s some of the results from my 30 days of blogging: Read more

Blogging challenge update: Writing on Medium

Super observant readers would have noticed I didn’t post yesterday. But don’t worry, my 30 day blogging challenge is still intact. I instead posted to Medium.

I wrote a long form piece on content marketing. The inspiration for this piece was an earlier post “Stop calling it marketing“. I suggested that marketers shouldn’t be writing content. This lead to a few questions on how to encourage company experts to create content such as… Read more

Hemmingway app – helping you write good

Today was a great learning day! I attended two great marketing events:

In the next couple of days I’ll be sharing what I learned at these. Today I want to share a handy writing tool I discovered, Hemingway Editor. Read more

My 30 Day Blogging Challenge

It’s been a while since I last posted. As part of my new role at SilverStripe I regularly blog on our company site. SilverStripe develops a fantastic open source CMS (content management system) so my personal WordPress blog felt a bit like cheating! Writing on The Envy Collection lost a bit of it’s shine and my enthusiasm waned.

There’s a few other poor excuses which boil down to not making blogging a priority. I’m a big believer that if something’s not being done, it’s not that it’s not important, rather it’s not a priority.

It was D-day for The Envy Collection. I needed to make a call on whether I packed in blogging completely or gave it another go. Was blogging worth making a priority again? Read more

Announcing my new Social Media NZ feature

I’m excited to announce I am teaming up with Social Media NZ to write a new monthly Social Media Spotlight. The feature case studies on how New Zealand companies, brands and personalities are using social media. Each month we will highlight best practices for social media, tips for measuring success and sharing what works (and what doesn’t).

To check out the background for the feature – plus to add your two cents on what you’d like to see covered take a look at the launch article. We’ll be talking to some of the country’s best social media practitioners from a wide variety of companies and perspectives, I’m fascinated to see what will come out of the process!