Flick Electric is a new power company that is shaking up the market by offering “the fairest deal” by giving customers access to wholesale spot pricing. So how can you get your message out in a crowded market? Flick Electric has come up with a creative idea to employ their best customers to spread the word in Wellington. They’re offering customers a month’s worth of free power for displaying their signage in their yard. Part of the deal is if people ask about the Flick lightbox, customers explain their experience as a “Flickster”. Read more
Tag Archives: billboard
There’s a feeling of deja vu in this week’s Kiwi Ad Envy. Last week’s favourite ad was Vodafone’s heart warming tale of a lost pig. This week a similar approach sees BP play a part in the return of a lost rabbit. I’m betting both creative teams are less than impressed by the similarities though! Read more
What if you didn’t need money to pay for your next meal? What if you could pay for your food with a Instagram pic? Or with rubbish? Well a couple of companies have brought this idea to reality… Read more
It’s been a little quiet on The Envy Collection lately as I gave myself a little time off while I settled into a new role at NZ software company SilverStripe – you can read more in my “About” page. But the ‘holiday’ is now over and it’s time to get back to what I love doing – blogging about advertising!
My latest post for Social Media NZ went live yesterday and it’s one of my favourite interviews to date. I interviewed Mike O’Connor, Communications Support for WWF New Zealand about their campaign “The Last 55” which raised awareness of the plight of Maui’s Dolphins. The campaign’s print ads featured in a previous Friday Ad Envy and it was great to learn more about the social media elements. This is a brilliant campaign that demonstrates how traditional and social media can be effectively layered together.
Check out the full post – and the impressive results achieved here Social Media Spotlight: The Last 55 – WWF’s Maui’s Dolphin Campaign.
Vellington (formerly known as Wellington) has been overrun with vampires and the locals have welcomed them with open veins. The viral promotion for the upcoming Kiwi film “What We Do In The Shadows” is 100% envy worthy. It’s a textbook example of how viral marketing should be done. The vampire mocumentary was filmed in Wellington making it the perfect place to unleash some creative marketing.
The Wellington sign has had a fair amount of attention, the original plan to erect a “Wellywood” sign was met with negativity. Eventually a public vote lead to the choice of the current windswept Wellington sign. Now the sign has undergone another change – this time a blood red “V” has turned the sign into “Vellington”. A brilliant stunt that had the Twitterverse enthralled. @ is brilliantly amusing and a host of Wellington companies have gotten into the “sving” of things too.
Ve thought ve’d get into the sving of things with @DeliciousNecks
— Vgtn Film Society (@WgtnFilmSoc) June 12, 2014
Also worth a mention is the collaboration with Absolutely Positively Wellington (folks in charge of Wellington tourism marketing) to create the Vampires Guide to Vellington.
What Wo Do In The Shadows follows a flat of three vampires just trying to lead a normal life in Wellington. It look hilarious and I cant wait to see it (check out the trailer). Other activities have included a fan art competition to design the movie’s unofficial poster, a Delicious Necks beer created, a TradeMe account selling their ‘personal belongings’ and fake dating profiles on an online dating site.
A brilliantly co-ordinated campaign that no doubt took a lot of hard work behind the scenes. Well done to all involved!
Recently Burger Fuel opened a new store in Haitaitai, Wellington. Competitor Burger Wisconsin took this strategic billboard placement next door to try an lure customers back to them. What do you think a clever ploy or dirty tactics?
|Photo via Jest.com|
|Photo via Creative Criminals|
But Audi gets some points back for this one. Not a battle but definitely a clever use of current events in a billboard!
|Photo via Creative Criminals|