Tag Archives: billboard

Kiwi Ad Envy #9: Flick thinks outside the box

Flick Electric is a new power company that is shaking up the market by offering “the fairest deal” by giving customers access to wholesale spot pricing. So how can you get your message out in a crowded market? Flick Electric has come up with a creative idea to employ their best customers to spread the word in Wellington. They’re offering customers a month’s worth of free power for displaying their signage in their yard. Part of the deal is if people ask about the Flick lightbox, customers explain their experience as a “Flickster”. Read more

The Last 55 – WWF Campaign to protect Maui’s Dolphins

It’s been a little quiet on The Envy Collection lately as I gave myself a little time off while I settled into a new role at NZ software company SilverStripe – you can read more in my “About” page. But the ‘holiday’ is now over and it’s time to get back to what I love doing – blogging about advertising!

My latest post for Social Media NZ went live yesterday and it’s one of my favourite interviews to date. I interviewed Mike O’Connor, Communications Support for WWF New Zealand about their campaign “The Last 55” which raised awareness of the plight of Maui’s Dolphins. The campaign’s print ads featured in a previous Friday Ad Envy and it was great to learn more about the social media elements. This is a brilliant campaign that demonstrates how traditional and social media can be effectively layered together.

Check out the full post – and the impressive results achieved here Social Media Spotlight: The Last 55 – WWF’s Maui’s Dolphin Campaign.

Screen Shot 2014-09-03 at 5.52.11 pm

A Lesson In “Bloody” Brilliant Viral Marketing

Vellington (formerly known as Wellington) has been overrun with vampires and the locals have welcomed them with open veins. The viral promotion for the upcoming Kiwi film “What We Do In The Shadows” is 100% envy worthy. It’s a textbook example of how viral marketing should be done. The vampire mocumentary was filmed in Wellington making it the perfect place to unleash some creative marketing.

Vellington Sign

The Wellington sign has had a fair amount of attention, the original plan to erect a “Wellywood” sign was met with negativity. Eventually a public vote lead to the choice of the current windswept Wellington sign. Now the sign has undergone another change – this time a blood red “V” has turned the sign into “Vellington”. A brilliant stunt that had the Twitterverse enthralled. @DeliciousNecks is brilliantly amusing and a host of Wellington companies have gotten into the “sving” of things too.

Also worth a mention is the collaboration with Absolutely Positively Wellington (folks in charge of Wellington tourism marketing) to create the Vampires Guide to Vellington.

What Wo Do In The Shadows follows a flat of three vampires just trying to lead a normal life in Wellington. It look hilarious and I cant wait to see it (check out the trailer). Other activities have included a fan art competition to design the movie’s unofficial poster, a Delicious Necks beer created, a TradeMe account selling their ‘personal belongings’ and fake dating profiles on an online dating site.

A brilliantly co-ordinated campaign that no doubt took a lot of hard work behind the scenes. Well done to all involved!

Battle of the Burgers (and Billboards)

Recently Burger Fuel opened a new store in Haitaitai, Wellington. Competitor Burger Wisconsin took this strategic billboard placement next door to try an lure customers back to them.  What do you think a clever ploy or dirty tactics?  

Billboard wars are not uncommon between brand – here’s a couple of international examples:
Photo via Jest.com
Photo via Creative Criminals

But Audi gets some points back for this one. Not a battle but definitely a clever use of current events in a billboard!

Photo via Creative Criminals
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