Tag Archives: Air New Zealand

Air New Zealand’s latest safety video promotes key destinations

I’ve always seen Air New Zealand’s safety videos as brilliant brand building campaigns. They have garnered huge online views and international media attention. The latest Air New Zealand safety video has reached over 1 million YouTube views in just 2 days. It features international surf stars hitting the waves at Piha, Raglan, Malibu and the Gold Coast.

It was interesting to learn that Air New Zealand also finds these videos effective at promoting key destinations.   Read more

The Friday Envy – The week’s best ads (#8)

Each week we put the three best Kiwi ads from the previous week head-to-head against three international campaigns. Last week kiwi charity Brother’s in Arms won the most votes with their unusual charity campaign which actually gave away money in order to lure in new sponsors. This week Air NZ releases a synchronized skiing video, Virgin Mobile Australia is turning food posts into real meals, some truly feral beards and vending machines are hijacked to dispense toothpaste.

Don’t forget to vote for your favourite at the end of the post!

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The Friday Envy – The week’s best ads (#7)

Each week we put the three best Kiwi ads from the previous week head-to-head against three international campaigns. Last week’s Ad Envy was a close race resulting in a tie between Hell Pizza’s “Kangaroo Ransom” and Burger King’s “Proud Burger”. While both fast food brands the two campaigns couldn’t be more different! With a lack of major campaigns launching in NZ this week it may be the first time the international ads take out the Friday Ad Envy. The international contenders include an Lego oil spill, underwater selfies and an apology for spamming.

Don’t forget to vote for your favourite at the end of the post!

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The Friday Envy – The week’s best ads (#6)

Last week we saw the anti-smoking campaign “Stop before you start” take over 90% of the votes in another landslide victory for the Kiwi ads. In this week’s ad envy previous winner “What We Do In The Shadows” makes another appearance, Hell Pizza ransoms kangaroos and Burger King releases a “Proud Whopper” with a surprisingly deep message. Kiwi ads have reigned supreme for the past 5 weeks – will an international entrant take center stage this week? Don’t forget to vote for you favourite ad at the end of the post.

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The Friday Envy – The week’s best ads (#5)

Last week Wellington kept up the winning streak with tourism promotion “Wellington’s Got Things” taking out the top spot. This means kiwi ads have won every Friday Envy so far! But this week there’s some tough international competition including smart technology that keeps kids safe at the beach and a print ad that reveals Iggy Pop’s love for Justin Bieber.
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