New Zealand is a small country. You just never know who you’ll end up in an elevator with. It might be your dream boss, a childhood hero or an international superstar. You may be faced with the opportunity to tell your story to someone who could make your dreams come true. And 30 seconds to tell them why they should help you!
Trust me. I once was in an elevator with Sean Penn. Read more
There’s plenty of evidence, including this blog, that I have a healthy obsession with marketing. Which has worked out well given it’s my profession! I’ve spilled all my marketing geek tendencies in an interview with The Glue. The Glue is a cool little blog that celebrates Wellington’s creative and tech culture. I’ve signed on as their new marketing and event blogger and I’m excited to showcase everything that we have going on in this great city. You can check out the full interview here.
Flick Electric is a new power company that is shaking up the market by offering “the fairest deal” by giving customers access to wholesale spot pricing. So how can you get your message out in a crowded market? Flick Electric has come up with a creative idea to employ their best customers to spread the word in Wellington. They’re offering customers a month’s worth of free power for displaying their signage in their yard. Part of the deal is if people ask about the Flick lightbox, customers explain their experience as a “Flickster”. Read more
In 60 days, the 2015 Rugby World Cup starts and the sponsor advertising has already kicked off. This week’s Kiwi Ad Envy looks at three of the front runners and lets you pick a champion. Read more
In the ever accountable world of marketing, agencies can find it hard to get client backing for the big, creative ideas over the more measurable “sure things”. Creativity often comes with an implicit risk. Big ideas often involve a mixture of research, deeper customer understanding and a touch of gut feel. Luckily there’s still some brands who prepared to take a gamble, funnily enough, Lotto is one of those. Read more
Last week NZ Post’s “You Can” reigned supreme over the weekly Ad Envy. This week two brands stir controversy for good causes, and I share some terrible roadside paparazzi shots of a great billboard. Read more
This week’s Kiwi Ad Envy is truly Kiwi with campaigns from Stand for NZ, NZTA and NZ Post. It also contains some famous faces from Game of Thrones Charles Dance to homegrown Olympian Beatrice Faumuina. Have a look at these three top ads from the past week and vote for your favourite! Read more