Conscious Fashion and Storytelling

Last night, I attended an event run by Women’s Collective at the Biz Dojo (yes I should pretty much move in there!). The founder of fashion label KowTow, Gosia Piatek, shared her inspiring story.

I went to the event as a fan and customer of Kowtow. To be honest, I was pleasantly surprised to find out about the compay’s values through Women’s Collective. This lead me to be curious, why would a company with such a compelling story not leverage it in their marketing?

The answer was surprising, flipping the theory of marketing storytelling on it’s head.  Read more

Why elevator pitches are still relevant in 2015

New Zealand is a small country. You just never know who you’ll end up in an elevator with. It might be your dream boss, a childhood hero or an international superstar. You may be faced with the opportunity to tell your story to someone who could make your dreams come true. And 30 seconds to tell them why they should help you!

Don’t choke.

Trust me. I once was in an elevator with Sean Penn. Read more

The rise of the one to one video

Yesterday at the Wellington Marketing Meetup the topic was content marketing. Two talented speakers shared their wisdom, both the things that worked and the things that didn’t. We are lucky to be able to provide highly experienced speakers completely for free. A massive thank you to our sponsors 90 Seconds and Biz Dojo for making it possible!

Here’s a few highlights… Read more

What I learned at #NZSMJ

Today I went along to the NZ Sales and Marketing Jam organised by Kiwi Landing Pad.

I was aware that the event consisted of a panel of US experts talking on Sales, Marketing, Product Management, American Etiquette & getting US ready.

It was a free event (although you had to express interest and then be invited).

To be honest, I didn’t have high expectations. Panel talks I’ve seen at conferences have been forced, disorganised and offered less value than individual talks. The quality of the advice depends heavily on the questions and facilitation.

Panels are much harder to get right than conference organisers anticipate.

And #NZSMJ was an entire day of one panel… Read more

Creative Distractions (Part 1)

Since reading Greg McKeown’s Essentialism, I’ve become conscious of how I spend my time. If you want the Cliffs notes version I recommend watching Greg’s Google talk.

The book explains the importance of focus and the spending your time in the most productive way. By having a selective criteria for what is essential, you can channel your time, energy and effort into making the highest possible contribution. Helping you achieve the goals and activities that matter most.

I was a real “a-ha” moment that I shouldn’t (and couldn’t) do everything, rather I should choose the most important things and give them my full attention. Read more

Further proof I’m a marketing geek

There’s plenty of evidence, including this blog, that I have a healthy obsession with marketing. Which has worked out well given it’s my profession! I’ve spilled all my marketing geek tendencies in an interview with The Glue. The Glue is a cool little blog that celebrates Wellington’s creative and tech culture. I’ve signed on as their new marketing and event blogger and I’m excited to showcase everything that we have going on in this great city. You can check out the full interview here.

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Kiwi Ad Envy #9: Flick thinks outside the box

Flick Electric is a new power company that is shaking up the market by offering “the fairest deal” by giving customers access to wholesale spot pricing. So how can you get your message out in a crowded market? Flick Electric has come up with a creative idea to employ their best customers to spread the word in Wellington. They’re offering customers a month’s worth of free power for displaying their signage in their yard. Part of the deal is if people ask about the Flick lightbox, customers explain their experience as a “Flickster”. Read more

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