A while ago I blogged about how to use Richie McCaw in your advertising. Spoiler: it works better when he doesn’t talk. Yes, Richie is a hugely respected and inspirational figure. But acting is his Achilles’ heel. He’s nearly perfect so we should cut him a break and embrace his strengths.
Category Archives: Web
Tonight I attended the Wellington Web Content meetup to learn about the YouTube strategy behind a government website that took them to over a 1 million views… with no advertising.
I was half right… Read more
I’m quite a fan of Bellroy’s website. On first glance it’s well designed, minimal and easy to use. As you start to move beyond the home page you can see that they’ve structured the entire site around three user stories – travellers, adventurers and well, hipsters. Ok hipsters isn’t a user story, let’s say “people who want a stylish way to carry less so they don’t have bulges in their skinny jeans”. When you delve into the “Live Life Outside” section the site really comes to life.
Today was a great learning day! I attended two great marketing events:
- Marketing Association’s Social Marketing “It’s not Twitter” seminar
- Concentrate’s presentation “What’s stopping kiwi tech companies selling more?”
Yesterday I explained that I wanted to broaden the scope of the inspiration covered by The Envy Collection. Today I’m starting this new direction with some website envy, sharing the online design and content that inspires me.
I’ve been impressed with The New York Times interactive editorial features since Snowfall in 2012. Snowfall dissected the avalanche tragedy of Tunnel Creek. It showed long form content could be a pleasure to read online. The article was viewed over 3.5 million times, was widely heralded as the future of online journalism and won journalist John Branch a Pulitzer prize.
A couple of years on, the main New York Times is still an online mirror of their paper version which suits the huge number of articles published each day. They still occasionally publish more interactive feature pieces merging web design and content for stunning results. Read more
- 168 million email messages
- 695,000 Facebook status updates
- 694,000 Google search queries
- 98,000 Tweets
And this is one of over 1,500 blog posts that will be posted in the next 60 seconds!
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