Category Archives: The Friday Envy

Kiwi Ad Envy #1

As part of my 30 day blogging challenge I’ve decided to reinstate my Friday Ad Envy feature. It was a popular feature which I enjoyed writing it but I found it hard to compare NZ to the entire world (paralysis of choice was often an issue!).

I’ve decided to give it another go but I’ll be tweaking two aspects:

  • Scope – focusing on NZ advertising only, there’s plenty of amazing campaigns to pick from right here
  • Timing – look out for “Kiwi Ad Envy” on Mondays which hopefully fits your reading habits better than heading into the weekend

There’s plenty of envy worthy TV campaigns to kick things of, here’s my three favourite from the last week. Read more

The Friday Envy – The week’s best ads (#9)

Each week we put the three best Kiwi ads from the previous week head-to-head against three international campaigns. Last time we had the first ever international winner with Colgate’s Sweet Treat sampling campaign. This week VW’s crowd sourced ad goes head to head with 200 synchronized toasters.

Don’t forget to vote for your favourite at the end of the post!

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The Friday Envy – The week’s best ads (#8)

Each week we put the three best Kiwi ads from the previous week head-to-head against three international campaigns. Last week kiwi charity Brother’s in Arms won the most votes with their unusual charity campaign which actually gave away money in order to lure in new sponsors. This week Air NZ releases a synchronized skiing video, Virgin Mobile Australia is turning food posts into real meals, some truly feral beards and vending machines are hijacked to dispense toothpaste.

Don’t forget to vote for your favourite at the end of the post!

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The Friday Envy – The week’s best ads (#7)

Each week we put the three best Kiwi ads from the previous week head-to-head against three international campaigns. Last week’s Ad Envy was a close race resulting in a tie between Hell Pizza’s “Kangaroo Ransom” and Burger King’s “Proud Burger”. While both fast food brands the two campaigns couldn’t be more different! With a lack of major campaigns launching in NZ this week it may be the first time the international ads take out the Friday Ad Envy. The international contenders include an Lego oil spill, underwater selfies and an apology for spamming.

Don’t forget to vote for your favourite at the end of the post!

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The Friday Envy – The week’s best ads (#6)

Last week we saw the anti-smoking campaign “Stop before you start” take over 90% of the votes in another landslide victory for the Kiwi ads. In this week’s ad envy previous winner “What We Do In The Shadows” makes another appearance, Hell Pizza ransoms kangaroos and Burger King releases a “Proud Whopper” with a surprisingly deep message. Kiwi ads have reigned supreme for the past 5 weeks – will an international entrant take center stage this week? Don’t forget to vote for you favourite ad at the end of the post.

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The Friday Envy – The week’s best ads (#5)

Last week Wellington kept up the winning streak with tourism promotion “Wellington’s Got Things” taking out the top spot. This means kiwi ads have won every Friday Envy so far! But this week there’s some tough international competition including smart technology that keeps kids safe at the beach and a print ad that reveals Iggy Pop’s love for Justin Bieber.
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