Category Archives: Must reads

Must-reads blog posts for tech marketers

I love reading blogs because they often contain less refined personal accounts. I often learn more from firsthand experiences of what works or doesn’t work than high-level thought pieces.

I read dozens of posts a week, but only a handful leave a lasting impact. A select few permanently change my perspective.

I wanted to share the blogs that achieved this in 2015.

If you’re taking it easy over Christmas, I’d highly recommend putting these on your reading list! Read more

Creative Distractions (Part 1)

Since reading Greg McKeown’s Essentialism, I’ve become conscious of how I spend my time. If you want the Cliffs notes version I recommend watching Greg’s Google talk.

The book explains the importance of focus and the spending your time in the most productive way. By having a selective criteria for what is essential, you can channel your time, energy and effort into making the highest possible contribution. Helping you achieve the goals and activities that matter most.

I was a real “a-ha” moment that I shouldn’t (and couldn’t) do everything, rather I should choose the most important things and give them my full attention. Read more

Further proof I’m a marketing geek

There’s plenty of evidence, including this blog, that I have a healthy obsession with marketing. Which has worked out well given it’s my profession! I’ve spilled all my marketing geek tendencies in an interview with The Glue. The Glue is a cool little blog that celebrates Wellington’s creative and tech culture. I’ve signed on as their new marketing and event blogger and I’m excited to showcase everything that we have going on in this great city. You can check out the full interview here.

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