Marketing advice | The Envy Collection

Category Archives: Marketing advice

Tips for starting your own meetup group

Posted on January 28, 2016 by Nicole Williams Leave a comment

I started the Wellington Marketing Meetup 6 months ago. The group has grown rapidly to 350+ members. Our upcoming February event at Xero filled in under 5 hours. It’s been a hugely rewarding experience. I’ve loved meeting other marketing geeks!

If you have a passion, and you want to meet others who share your love, a meetup group is a great way to connect.

Recently, I’ve had others starting groups ask for advice so I thought I’d share some tips: Read more

Must-reads blog posts for tech marketers

Posted on December 16, 2015 by Nicole Williams One comment

I love reading blogs because they often contain less refined personal accounts. I often learn more from firsthand experiences of what works or doesn’t work than high-level thought pieces.

I read dozens of posts a week, but only a handful leave a lasting impact. A select few permanently change my perspective.

I wanted to share the blogs that achieved this in 2015.

If you’re taking it easy over Christmas, I’d highly recommend putting these on your reading list! Read more

Video: What I’ve learnt about marketing from software developers

Posted on December 4, 2015 by Nicole Williams Leave a comment

Developers aren’t known for their love of marketing! There’s often a wide divide between technical and non-technical roles. but in reality we share a lot of the same challenges – doing more with less, measuring what works and connecting with users. Read more

Are stereotypes harming your marketing?

Posted on November 23, 2015 by Nicole Williams One comment

I’m a mother, aged 25-40 years with a combined household income of $60,000.

Tell me, how are you going to solve my biggest challenge? (please don’t say my by making my whites 3 shades whiter…)

Do actually know anything about me? Or are you assuming things because you know a few mothers yourself? Read more

Talking at the Wellington Marketing Meetup

Posted on November 18, 2015 by Nicole Williams Leave a comment

Five months ago I kicked off the Wellington Marketing Meetup. It’s been a lot of work but also one of the most rewarding things I’ve been involved with professionally.

Tonight, I walked the talk, and shared some of my own marketing knowledge.

Conscious Fashion and Storytelling

Posted on November 3, 2015 by Nicole Williams Leave a comment

Last night, I attended an event run by Women’s Collective at the Biz Dojo (yes I should pretty much move in there!). The founder of fashion label KowTow, Gosia Piatek, shared her inspiring story.

I went to the event as a fan and customer of Kowtow. To be honest, I was pleasantly surprised to find out about the compay’s values through Women’s Collective. This lead me to be curious, why would a company with such a compelling story not leverage it in their marketing?

The answer was surprising, flipping the theory of marketing storytelling on it’s head. Read more

Why elevator pitches are still relevant in 2015

Posted on October 28, 2015 by Nicole Williams Leave a comment

New Zealand is a small country. You just never know who you’ll end up in an elevator with. It might be your dream boss, a childhood hero or an international superstar. You may be faced with the opportunity to tell your story to someone who could make your dreams come true. And 30 seconds to tell them why they should help you!

Don’t choke.

Trust me. I once was in an elevator with Sean Penn. Read more

« Older Entries