Category Archives: Marketing

Tips for starting your own meetup group

I started the Wellington Marketing Meetup 6 months ago. The group has grown rapidly to 350+ members. Our upcoming February event at Xero filled in under 5 hours. It’s been a hugely rewarding experience. I’ve loved meeting other marketing geeks!

If you have a passion, and you want to meet others who share your love, a meetup group is a great way to connect.

Recently, I’ve had others starting groups ask for advice so I thought I’d share some tips:   Read more

Must-reads blog posts for tech marketers

I love reading blogs because they often contain less refined personal accounts. I often learn more from firsthand experiences of what works or doesn’t work than high-level thought pieces.

I read dozens of posts a week, but only a handful leave a lasting impact. A select few permanently change my perspective.

I wanted to share the blogs that achieved this in 2015.

If you’re taking it easy over Christmas, I’d highly recommend putting these on your reading list! Read more

Conscious Fashion and Storytelling

Last night, I attended an event run by Women’s Collective at the Biz Dojo (yes I should pretty much move in there!). The founder of fashion label KowTow, Gosia Piatek, shared her inspiring story.

I went to the event as a fan and customer of Kowtow. To be honest, I was pleasantly surprised to find out about the compay’s values through Women’s Collective. This lead me to be curious, why would a company with such a compelling story not leverage it in their marketing?

The answer was surprising, flipping the theory of marketing storytelling on it’s head.  Read more

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