Category Archives: Kiwi Ad Envy

Kiwi Ad Envy #9: Flick thinks outside the box

Flick Electric is a new power company that is shaking up the market by offering “the fairest deal” by giving customers access to wholesale spot pricing. So how can you get your message out in a crowded market? Flick Electric has come up with a creative idea to employ their best customers to spread the word in Wellington. They’re offering customers a month’s worth of free power for displaying their signage in their yard. Part of the deal is if people ask about the Flick lightbox, customers explain their experience as a “Flickster”. Read more

Kiwi Ad Envy #7 – Lotto bets on another big idea

In the ever accountable world of marketing, agencies can find it hard to get client backing for the big, creative ideas over the more measurable “sure things”. Creativity often comes with an implicit risk. Big ideas often involve a mixture of research, deeper customer understanding and a touch of gut feel. Luckily there’s still some brands who prepared to take a gamble, funnily enough, Lotto is one of those. Read more

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