Flick Electric is a new power company that is shaking up the market by offering “the fairest deal” by giving customers access to wholesale spot pricing. So how can you get your message out in a crowded market? Flick Electric has come up with a creative idea to employ their best customers to spread the word in Wellington. They’re offering customers a month’s worth of free power for displaying their signage in their yard. Part of the deal is if people ask about the Flick lightbox, customers explain their experience as a “Flickster”. Read more
Category Archives: Kiwi Ad Envy
In 60 days, the 2015 Rugby World Cup starts and the sponsor advertising has already kicked off. This week’s Kiwi Ad Envy looks at three of the front runners and lets you pick a champion. Read more
In the ever accountable world of marketing, agencies can find it hard to get client backing for the big, creative ideas over the more measurable “sure things”. Creativity often comes with an implicit risk. Big ideas often involve a mixture of research, deeper customer understanding and a touch of gut feel. Luckily there’s still some brands who prepared to take a gamble, funnily enough, Lotto is one of those. Read more
I took to Twitter to gather nominations for this week’s Kiwi Ad Envy. It was a fun way to uncover smaller campaigns that I hadn’t seen. Thanks for all the great suggestions!
Last week Lewis Road Creamery’s “Breast” milk campaign was the most popular Kiwi Ad Envy for the week. This week a creative direct mailer from BNZ goes up against a campaign designed to reduce suicides by kiwi farmers and some motivational tagging. Read more
Last week NZ Post’s “You Can” reigned supreme over the weekly Ad Envy. This week two brands stir controversy for good causes, and I share some terrible roadside paparazzi shots of a great billboard. Read more
This week’s Kiwi Ad Envy is truly Kiwi with campaigns from Stand for NZ, NZTA and NZ Post. It also contains some famous faces from Game of Thrones Charles Dance to homegrown Olympian Beatrice Faumuina. Have a look at these three top ads from the past week and vote for your favourite! Read more