Category Archives: Design

Conscious Fashion and Storytelling

Last night, I attended an event run by Women’s Collective at the Biz Dojo (yes I should pretty much move in there!). The founder of fashion label KowTow, Gosia Piatek, shared her inspiring story.

I went to the event as a fan and customer of Kowtow. To be honest, I was pleasantly surprised to find out about the compay’s values through Women’s Collective. This lead me to be curious, why would a company with such a compelling story not leverage it in their marketing?

The answer was surprising, flipping the theory of marketing storytelling on it’s head.  Read more

Creative Distractions (Part 1)

Since reading Greg McKeown’s Essentialism, I’ve become conscious of how I spend my time. If you want the Cliffs notes version I recommend watching Greg’s Google talk.

The book explains the importance of focus and the spending your time in the most productive way. By having a selective criteria for what is essential, you can channel your time, energy and effort into making the highest possible contribution. Helping you achieve the goals and activities that matter most.

I was a real “a-ha” moment that I shouldn’t (and couldn’t) do everything, rather I should choose the most important things and give them my full attention. Read more

10 Must-Follow Instagram Accounts for Typography Lovers

I love typography especially hand lettering. I can easily lose track of time when browsing typography on Pinterest and Instagram. I wanted to my favourite typography accounts on Instagram. They’re the perfect place to find some inspiration and a little bit of lettering envy!

1. Gemma O’Brien 

I first fell for Gemma’s work at Semi Permanent in 2013. Her typography has been used for advertising campaigns by Brancott Estate winesWoolworths and a stunning series of hand painted billboards for Kirin.

Plus she also started the Instagram “Sick Bag Challenge”, where people create beautiful typography puns on sick bags while on flights. Seriously, she makes sick bags into art. Read more

Web Design Envy: Live Life Outside

I’m quite a fan of Bellroy’s website. On first glance it’s well designed, minimal and easy to use. As you start to move beyond the home page you can see that they’ve structured the entire site around three user stories – travellers, adventurers and well, hipsters. Ok hipsters isn’t a user story, let’s say “people who want a stylish way to carry less so they don’t have bulges in their skinny jeans”. When you delve into the “Live Life Outside” section the site really comes to life.

Screen Shot 2015-05-17 at 9.09.56 pm

The Bellroy homepage

Read more

« Older Entries