A while ago I blogged about how to use Richie McCaw in your advertising. Spoiler: it works better when he doesn’t talk. Yes, Richie is a hugely respected and inspirational figure. But acting is his Achilles’ heel. He’s nearly perfect so we should cut him a break and embrace his strengths.
Category Archives: Design
I went to the event as a fan and customer of Kowtow. To be honest, I was pleasantly surprised to find out about the compay’s values through Women’s Collective. This lead me to be curious, why would a company with such a compelling story not leverage it in their marketing?
The answer was surprising, flipping the theory of marketing storytelling on it’s head. Read more
The book explains the importance of focus and the spending your time in the most productive way. By having a selective criteria for what is essential, you can channel your time, energy and effort into making the highest possible contribution. Helping you achieve the goals and activities that matter most.
I was a real “a-ha” moment that I shouldn’t (and couldn’t) do everything, rather I should choose the most important things and give them my full attention. Read more
I love typography especially hand lettering. I can easily lose track of time when browsing typography on Pinterest and Instagram. I wanted to my favourite typography accounts on Instagram. They’re the perfect place to find some inspiration and a little bit of lettering envy!
I first fell for Gemma’s work at Semi Permanent in 2013. Her typography has been used for advertising campaigns by Brancott Estate wines, Woolworths and a stunning series of hand painted billboards for Kirin.
I’m quite a fan of Bellroy’s website. On first glance it’s well designed, minimal and easy to use. As you start to move beyond the home page you can see that they’ve structured the entire site around three user stories – travellers, adventurers and well, hipsters. Ok hipsters isn’t a user story, let’s say “people who want a stylish way to carry less so they don’t have bulges in their skinny jeans”. When you delve into the “Live Life Outside” section the site really comes to life.
Having a tidy workspace always gets me on the right track for a productive day. A quick look at my desk is usually a dead giveaway on how I’m feeling. When piles of paper and clutter start to amass my mind’s usually scattered too.
Beyond keeping things in order here are some other elements in my dream workspace plus some office envy. Read more
My boss handed this to me and said “You’ll like this, it’s marketing gone mad”. He was so right. This direct mailer for Westpac Stadium’s membership renewal drive is seriously impressive! Plus the content appeals to my 90s child… Read more