Video: What I’ve learnt about marketing from software developers

Developers aren’t known for their love of marketing! There’s often a wide divide between technical and non-technical roles. but in reality we share a lot of the same challenges – doing more with less, measuring what works and connecting with users.

Recently I spoke at the Wellington Marketing meetup and shared what I’ve learnt working with developers. You can check out the full video below where I cover:

  1. How marketers can use Agile software development principles to create more accountable, data-driven marketing
  2. Why marketers must be artists, scientists and politicians
  3. How working with developers helps you become a better marketer

I’d love to hear what you think of this talk! Please leave a comment below or on YouTube 🙂

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