I’m a mother, aged 25-40 years with a combined household income of $60,000.
Tell me, how are you going to solve my biggest challenge? (please don’t say my by making my whites 3 shades whiter…)
Do actually know anything about me? Or are you assuming things because you know a few mothers yourself? Read more
Five months ago I kicked off the Wellington Marketing Meetup. It’s been a lot of work but also one of the most rewarding things I’ve been involved with professionally.
Tonight, I walked the talk, and shared some of my own marketing knowledge.
Last night, I attended an event run by Women’s Collective at the Biz Dojo (yes I should pretty much move in there!). The founder of fashion label KowTow, Gosia Piatek, shared her inspiring story.
I went to the event as a fan and customer of Kowtow. To be honest, I was pleasantly surprised to find out about the compay’s values through Women’s Collective. This lead me to be curious, why would a company with such a compelling story not leverage it in their marketing?
The answer was surprising, flipping the theory of marketing storytelling on it’s head. Read more