Monthly Archives: October 2015

Why elevator pitches are still relevant in 2015

New Zealand is a small country. You just never know who you’ll end up in an elevator with. It might be your dream boss, a childhood hero or an international superstar. You may be faced with the opportunity to tell your story to someone who could make your dreams come true. And 30 seconds to tell them why they should help you!

Don’t choke.

Trust me. I once was in an elevator with Sean Penn. Read more

The rise of the one to one video

Yesterday at the Wellington Marketing Meetup the topic was content marketing. Two talented speakers shared their wisdom, both the things that worked and the things that didn’t. We are lucky to be able to provide highly experienced speakers completely for free. A massive thank you to our sponsors 90 Seconds and Biz Dojo for making it possible!

Here’s a few highlights… Read more

What I learned at #NZSMJ

Today I went along to the NZ Sales and Marketing Jam organised by Kiwi Landing Pad.

I was aware that the event consisted of a panel of US experts talking on Sales, Marketing, Product Management, American Etiquette & getting US ready.

It was a free event (although you had to express interest and then be invited).

To be honest, I didn’t have high expectations. Panel talks I’ve seen at conferences have been forced, disorganised and offered less value than individual talks. The quality of the advice depends heavily on the questions and facilitation.

Panels are much harder to get right than conference organisers anticipate.

And #NZSMJ was an entire day of one panel… Read more

Creative Distractions (Part 1)

Since reading Greg McKeown’s Essentialism, I’ve become conscious of how I spend my time. If you want the Cliffs notes version I recommend watching Greg’s Google talk.

The book explains the importance of focus and the spending your time in the most productive way. By having a selective criteria for what is essential, you can channel your time, energy and effort into making the highest possible contribution. Helping you achieve the goals and activities that matter most.

I was a real “a-ha” moment that I shouldn’t (and couldn’t) do everything, rather I should choose the most important things and give them my full attention. Read more