I took to Twitter to gather nominations for this week’s Kiwi Ad Envy. It was a fun way to uncover smaller campaigns that I hadn’t seen. Thanks for all the great suggestions!
Monthly Archives: June 2015
Tonight I attended the Wellington Web Content meetup to learn about the YouTube strategy behind a government website that took them to over a 1 million views… with no advertising.
I was half right… Read more
Last week Lewis Road Creamery’s “Breast” milk campaign was the most popular Kiwi Ad Envy for the week. This week a creative direct mailer from BNZ goes up against a campaign designed to reduce suicides by kiwi farmers and some motivational tagging. Read more
This week I attended the Marketing Association’s Digital Day Out. It was a great chance to hear what digital marketing experts think the upcoming trends will be and what we can learn from their campaigns.
It was an opportunity to step back from the day-to-day and consider what might be coming next for marketing.
“Focus on the future, it’s where we’ll spend most of our time!”
~ Wayne Pick, Colenso BBDO/Aim Proximity
Here’s the key takeaways I took from the event: Read more
Last week NZ Post’s “You Can” reigned supreme over the weekly Ad Envy. This week two brands stir controversy for good causes, and I share some terrible roadside paparazzi shots of a great billboard. Read more
This week’s Kiwi Ad Envy is truly Kiwi with campaigns from Stand for NZ, NZTA and NZ Post. It also contains some famous faces from Game of Thrones Charles Dance to homegrown Olympian Beatrice Faumuina. Have a look at these three top ads from the past week and vote for your favourite! Read more