Kiwi Ad Envy #1

As part of my 30 day blogging challenge I’ve decided to reinstate my Friday Ad Envy feature. It was a popular feature which I enjoyed writing it but I found it hard to compare NZ to the entire world (paralysis of choice was often an issue!).

I’ve decided to give it another go but I’ll be tweaking two aspects:

  • Scope – focusing on NZ advertising only, there’s plenty of amazing campaigns to pick from right here
  • Timing – look out for “Kiwi Ad Envy” on Mondays which hopefully fits your reading habits better than heading into the weekend

There’s plenty of envy worthy TV campaigns to kick things of, here’s my three favourite from the last week.

1. Vodafone “Piggy Sue”

Vodafone have changed direction away their previous award winning campaign featuring James Rolleston. Their new approach pulls all the right emotional strings; baby animal, heart warming tale, tough kiwi man who’s actually a big softie.

2. Whittaker’s Chocolate “New Zealand Artisan Collection”

In the past Whittaker’s have used creative stunts like faking a crash into the giant L&P statue in Paeroa to launch new flavours. With their new Artisan Collection a more sophisticated direction fronted by brand spokeswoman Nigella Lawson was chosen. I like the animations used, it reminds me of their classic Ghana peppermint commercial.

3. MasterCard “Ruck and Mall”

MasterCard rolls out the first of the RWC ads with the return of their popular character Tim and All Black’s captain Richie McCaw. Unfortunately the ad is blocked from being embedded outside Vimeo but it’s worth the effort!

Which is your favourite Kiwi ad of the week?

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