Web Design Envy: Live Life Outside

I’m quite a fan of Bellroy’s website. On first glance it’s well designed, minimal and easy to use. As you start to move beyond the home page you can see that they’ve structured the entire site around three user stories – travellers, adventurers and well, hipsters. Ok hipsters isn’t a user story, let’s say “people who want a stylish way to carry less so they don’t have bulges in their skinny jeans”. When you delve into the “Live Life Outside” section the site really comes to life.

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The Bellroy homepage

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The navigation is driven by user needs and then product types.

On the “Live Life Outside” section you’re greeted by a a full screen video showing their product in an extreme outdoor situation. The soft snowfall is quite mesmerising. On refreshing you’ll see videos with drifting sand dunes and drizzling rain also.

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Next you visually see how Bellroy offers a better solution for the outdoors inclined.

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Next you a selection of scenarios Bellroy products might find themselves in. Editorial imagery leads to a lifestyle magazine feel not a product catalogue.

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Finally you see the expected product range info including pricing, key facts and calls to action to purchase. The image is higher than the text, this has the affect of encouraging you to keep moving down the page.

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The story is continued across their social media platforms. Frankly, their Instagram is a travelling hipster’s dream life. A lot of the imagery is reposted from customer’s posts which balances the product snaps well and injects a sense of personality.

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I’m not the target market for this product but the website has put Bellroy high on my gift giving list. That’s some impressive web design!

Also a hat tip to Bellroy’s job page. It’s well written job ads clearly explain the person they’re looking for and create a sense of excitement for each role. They show they care about finding the best people by setting a few challenges for applicants to complete as part of the process of applying. These all involve effort and skill, a pretty clever way to reduce the applicant pool to just those eager and capable. They’re advertising for a Melbourne Digital Manager, if that sounds like you, there’s some big boots to fill!

What do you think of the Bellroy site? Worth envying or trying a bit hard?  

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