Blogging challenge update: Writing on Medium
Super observant readers would have noticed I didn’t post yesterday. But don’t worry, my 30 day blogging challenge is still intact. I instead posted to Medium.
I wrote a long form piece on content marketing. The inspiration for this piece was an earlier post “Stop calling it marketing“. I suggested that marketers shouldn’t be writing content. This lead to a few questions on how to encourage company experts to create content such as…
@envycollect in my experience, pushing for “content…written by the experts in your company” is like pulling teeth
— Kimby (@heykimby) May 1, 2015
The post also drew some great traffic stats for The Envy Collection. I decided to follow up with a longer discussion on how to foster a culture of content. It’s something that I’m working on in my own job. It’s early days but it was fun to reflect on what we’ve started and what we’re planning. You can read “Helping content break out of the marketing department” on Medium.
I’ve used Medium once before when I shared a deeply personal piece “What death taught me about life“. It’s a great environment for connecting with a new audience and I’m and avid reader of Medium posts.
This is my first long form marketing article, I’m really happy with the outcome. I’d love to hear your thoughts, either below or on Medium.