Helping victims of domestic violence find the right words

Elle’s Imagine’nt is a French charity that helps victims of domestic abuse. Shockingly, every two and a half days a woman dies at the hands of her husband in France. Elle’s Imagine’nt released these print ads to encourage victims of domestic violence to reach out. The concept is great, the copywriting brilliant and there’s a rewarding “a-ha” moment when you realise what you’re looking at. But I worry this way too subtle to correct France’s disturbing statistic.

What do you think?

we_help_you_find_the_words_-_the_coat_rack_aotw we_help_you_find_the_words_-_the_door_handle_aotw we_help_you_find_the_words_-_the_shelf_aotw

Share your thoughts

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s