Creating a new currency for your customers (Updated)
What if you didn’t need money to pay for your next meal? What if you could pay for your food with a Instagram pic? Or with rubbish? Well a couple of companies have brought this idea to reality…
Miss Clawdy – #CakeCurrency
Auckland Restaurant Miss Clawdy is celebrating their birthday by letting guests pay for their dessert with an Instagram post. I’m looking forward to following the promotion when it starts on the 22nd Sept. It seems like a great way to spread your delicious looking cupcakes with Auckland foodies. I’ve already seen it popping into my newsfeed from bloggers who received a launch cupcake – header image from Amber Peeble’s Instagram.
McDonald’s – Can Currency
McDonald’s Sweden has proposed an alternative payment method that’s also environmentally friendly. They’re letting customers swap recyclable cans for burgers. Outdoor advertising was placed around music festivals and parks to target young people with empty cans and empty wallets. The billboards dispense bags to collect cans in as well as doubling as a price list. In Sweden one can is worth 1 krona (around NZD$0.17) when recycled. 10 cans will get you a cheeseburger, 40 cans buy a Big Mac.
We Compost Weekend (updated)
Just as this post went live I saw another unusual currency campaign on Twitter. To raise awareness for the problem of food waste and encourage Aucklanders to consider composting, We Compost (a network of New Zealand businesses committed to reducing and recycling organic waste) has launched a creative promotion allowing Aucklanders to trade their food waste for a variety of treats for one weekend.
It’s a great idea with a number of companies supporting the efforts by offering enticing goodies to swap scraps for.
The promotion also includes a six paper bag illustrations from ad agency DDB and artists – you can see the other at Stoppress – here’s my favourite:
In a dream world I’d be able to pay for shoes with blog posts – maybe The Envy Collection should change direction!
What would be your dream payment method and what would you buy with it?