Monthly Archives: September 2014

Creative Billboard Illusion

This billboard for Adrenalin Forest recently caught my eye. By mimicking the building behind an illusion of a woman swinging from a window was created. It’s a great example of how to create impact from a billboard by viewing it as part of the surrounding landscape rather than being constrained by the canvas itself. My only criticism was the contact details and text was hard too read, would have been best to reduce down to one key message and contact.

Go Ape Billboard

The Last 55 – WWF Campaign to protect Maui’s Dolphins

It’s been a little quiet on The Envy Collection lately as I gave myself a little time off while I settled into a new role at NZ software company SilverStripe – you can read more in my “About” page. But the ‘holiday’ is now over and it’s time to get back to what I love doing – blogging about advertising!

My latest post for Social Media NZ went live yesterday and it’s one of my favourite interviews to date. I interviewed Mike O’Connor, Communications Support for WWF New Zealand about their campaign “The Last 55” which raised awareness of the plight of Maui’s Dolphins. The campaign’s print ads featured in a previous Friday Ad Envy and it was great to learn more about the social media elements. This is a brilliant campaign that demonstrates how traditional and social media can be effectively layered together.

Check out the full post – and the impressive results achieved here Social Media Spotlight: The Last 55 – WWF’s Maui’s Dolphin Campaign.

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