Is your advertising good enough to be stolen?

A couple of weeks ago the “Stop before you start” anti smoking campaign by GSL Promotus took out the Friday Ad Envy with their creepy but effective TV spots. Their unappealing smoking buddy has been rolled out to other mediums, where he’s been more popular than you’d expect!

In my view having your advertising stolen is the ultimate advertising compliment especially when you’re targeting young people! Another campaign that suffered this was Beck’s Playable Music Posters. I also thought this tweet from the Stop Before You Start Twitter account playing on a viral moment from the Tour de France was pretty clever!

One comment

  • I think we cannot truly avoid those who are trying to copy or imitate our ideas. That’s man’s nature. It can be frustrating sometimes, but it can also be flattering.

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