The Friday Envy – The week’s best ads (#5)

Last week Wellington kept up the winning streak with tourism promotion “Wellington’s Got Things” taking out the top spot. This means kiwi ads have won every Friday Envy so far! But this week there’s some tough international competition including smart technology that keeps kids safe at the beach and a print ad that reveals Iggy Pop’s love for Justin Bieber.

Friday Envy: New Zealand Trio

1. HPA “Stop before you start”

The Health Promotion Agency is looking to stop potential smokers from picking up their first cigarette with this tongue-in-cheek depiction of exactly how ugly a relationship with cancer sticks can be.

View the full range of ads here.

2. Air New Zealand “New Domestic Seats”

This new 45 second ad from Air New Zealand shows one person in scenarios which demonstrated four different fare classes. They do a good job of distilling the products so they’re easy to understand.

3. Tui “Tasting Invite” 

Tui is known for their humorous marketing style and they’ve been excelling with PR stunts this year (including the brilliant million dollar catch and beer plumbed house). This latest TV spot definitely deserves a place in this week’s Friday Ad Envy, you can’t help but smile.   

Friday Envy: Offshore Trio

1. Amnesty International “Torture”

To raise awareness for torture Amnesty International has taken the shock approach. The text on Iggy Pop’s ad reads: “Justin Bieber is the future of rock’n’roll” – “Torture a man and he will tell you anything”. The Dalai Lama ad reads: “A man who does not have a Rolex watch at 50 years old has failed in his life.” – “Torture a man and he will tell you anything”.

While Amnesty International has issued apologies to the stars for using their images without consent it’s certainly generated plenty of publicity for the cause.

Amnesty International Iggy Pop

2. Caritas “Give Warmth”

The next charity entry is full of warm fuzzies. Caritas a homeless charity in Vienna installed heaters in bus shelters that were powered by donations of 1 Euro. The idea was to raise awareness of the charity’s work, and show that even a small contribution can make a difference.

caritas-guerrilla-ad-give-warmth

 

3. Nivea “Nivea Protects” 

In a clever reinforcement of their product’s benefits this Nivea print ad protects children at the beach. The “Nivea Protects” app from Brazil won a Gold Media Lion at Cannes. The magazine ad for Nivea Sun Kids included a tear-out bracelet that could be paired with the app and placed on a child’s wrist to prevent them getting lost. Parents could identify the child on the app, choose the distance the child could wander on the beach before an alert would sound tags in magazines to track children at beach.

nivea_sun_protect_band_1a

Image sourced from The Inspiration Room

Friday Envy: Vote for your favourite 

Will a Kiwi ad make it 5 wins in a row? Or do you prefer one of the international candidates? Make sure you vote for your favourite!

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