Battle of the Burgers (and Billboards)

Recently Burger Fuel opened a new store in Haitaitai, Wellington. Competitor Burger Wisconsin took this strategic billboard placement next door to try an lure customers back to them.  What do you think a clever ploy or dirty tactics?  

Billboard wars are not uncommon between brand – here’s a couple of international examples:
Photo via Jest.com
Photo via Creative Criminals

But Audi gets some points back for this one. Not a battle but definitely a clever use of current events in a billboard!

Photo via Creative Criminals

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