Monthly Archives: January 2014

Big Day Out – Marketing to music festival masses

Last week Big Day Out returned after a year off in 2013 and found a new home at Auckland’s Western Springs. The festival headliners Pearl Jam and Snoop Dogg along with countless other world class bands drew back around 41,000 fans. 
Amongst the tiny jean cut-offs and flower head bands were plenty of brands vying for attention. Here’s a couple that caught my eye (click read more below):

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