Overseas it is commonplace for cabs to have small TVs installed to play advertising on a loop. However in New Zealand taxi advertising hasn’t reached that level… yet. Cabs frequently have advertising signage on the outside but this was the first example I had seen inside the car.
Monthly Archives: November 2013
For most people an airport consists of check in, security, gates and planes. However, this is a couple of snaps of a recent trip through Auckland Airport. The opportunity to market to higher income business people seems to inspire more creative advertising. Advertising is often the only part of an airport that changes regularly so brands can make an impact by interrupting the familiar landscape of frequent travellers.
The following brands have done a great job by ulitising unconventional spaces for their advertising messages. Auckland Airport is doing a great job of working with brands and maximising the possibilities for advertising space to be sold.
Do you have any unusual places you find advertising inspiration? I would love to hear them!
BMW – X5 4WD
|This image is from BMW New Zealand’s Facebook page as it’s far better than the distance shot I took|
Installed in London’s Piccadilly Circus this digital billboard by British Airways interacts with passing planes. According to British Airways it is designed to remind us how magical flying is from the perspective of children.