Fly Buys Billboard Surprises and Delights

Fly Buys have installed an interactive billboard at Wellington Airport that truly delivers on their brand position “Everytime you swipe, something a little bit good happens”. It was great fun watching the genuine surprise and delight as people swiped their Fly Buys card to dispense a blue gumball. The concept captured the attention and imagination of adults and children alike and I’m sure will improve the brand perception for anyone who interacts with it. 

The billboard is an evolution to one that appeared the same time last year which was covered in lollipops. I like that they have added the need to swipe your card which brings the concept back to the brand proposition. 

A similar billboard also appeared in Britomart in Auckland this month and humorously dispensed Jaffas.
 

And while we’re on the subject of Fly Buys I’m also loving their Dream Machine Kombi which is currently touring the country. 

Here’s a quick video of the Dream Machine in action – spreading delight across New Zealand. 

 
To keep up with Fly Buys fun marketing ideas you can follow them on Facebook, Pinterest or Twitter

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