Upon arrival I half expected a left brain – right brain quiz at the door. Luckily there weren’t any admittance tests and I wasn’t outted as the only marketer in the room. Semi Permanent Wellington turned out to be well worth the hype and far more relevant to marketing than I’d expected. In fact, the only point I felt out of place was when Jon DRPNZ, Wellington based street artist, used crime scene tape to connect the negative space between a few confused volunteers. I don’t think I was alone in this feeling though!
So here’s some of the wisdom I gleaned from just a couple of the Semi Permanent speakers (and attendees) – hopefully it will encourage you to attend in 2013… Read more