Branding Love – Creative Valentine’s Day Campaigns
If it’s a holiday/event/occasion recognised by the masses then chances are us marketers will make it an advertising campaign. In fact, the more cynical would have you believe that Valentine’s Day itself was created by chocolate, flower and card selling companies to create additional revenue – along with those other suspect occasions Mother’s Day, Father’s Day and Boxing Day.
I’m not complaining though – by now you’ve probably picked up that I like ads – and therefore applaud any occasion that inspires more advertising creativity (and perhaps ends up getting me flowers!).
I’ve gathered a few samples of the most creative Valentine’s Day ads this year – take a look and tell me your favourite! Or if you think advertisers should leave love well alone!
You can create your own serenade on Heineken’s Facebook page.
There’s also a philanthropic component to the campaign – further sharing the love – every #VoiceOfLove tweet will trigger a donation of 100 boxes of Mac & Cheese to Feeding America, a homeless advocacy group. Kraft will give up to a 100,000 boxes this Valentine’s Day. You can follow Kraft and the campaign on Twitter. They also have a number of cute cartoons (like left) under Valenshares on their Facebook page.
Wilkinson Smooth Valentines
No explanation needed, just made me laugh.
Field Notes Love Notebook
Westfield Love Billboards
Westfield New Zealand ran a competition to have your love note emblazoned on 2m high billboard (and a chance to win a $5,999 diamond ring). 12 billboards around NZ were unveiled on Valentine’s Day – the full entries can be viewed at Stoppress.
|One of the winning billboards that was unveiled in Auckland|
Teleflora Super Bowl Ad
Even the most watched sports event in the world is not immune to Valentine’s Day – Teleflora uses the beautiful Adriana Lima to convince the male audience that Valentine’s Day is all a game of ‘give and take’. Sex sells right?
Starbucks Cup Magic
Starbucks is bringing back their ‘magic cups’ which appeared last Christmas. The app uses augmented reality to animate Valentine’s Day cups.