Super Bowl is about advertising – an open letter to Sky

Dear Sky TV, 

I am the person your advertisers dream of. I love ads, I blog about ads, tell my friends about ads. But most importantly – I buy things I see on ads. Truth be told, I pay more attention to advertisements than your programming.  

So you can imagine the gravity of my disappointment then when the Super Bowl, the sporting advertising event of the year, was streamed live without these iconic ads. Instead we had to watch the same rehashed ESPN highlights clip every ad break. Super Bowl and advertising go hand in hand, surly we miss the full experience and a touch of the magic without these ads.

But do not fear the internet has come to my rescue and I have been able to view the ads post game. Hopefully next year New Zealand can get the full Super Bowl experience – ads and all. 

Kind Regards, 



Ad Obsessed 

P.S Sky’s own TV ads are awesome – keep up that good work!




Update: 
Here’s the reply from Sky – sounds like I need to tackle ESPN on this – surely there’s a way! 


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