Creative Sunday Paper Advertising
When I read the Sunday papers I’m usually reading the ads and the articles equally – that’s a true advertising geek for you! Anyway here’s some kudos to a couple of creative print ads that appeared in today’s Sunday Star Times newspaper (excuse the iPhone photos!)…
1. NZ Transport Authority – Don’t bail out just yet
“Bursting” through the story above this format is pretty eye catching – what I liked is that the “article” is still quite readable and used to reinforce the ad (looks like text from a press release).
|I am curious about the license plate shown – maybe it’s one reserved for advertising use not a real plate number.|
2. Subaru New Zealand – Backwards text
Subaru does a great job of standing out in the newspaper medium by utilising white space and clever copywriting. Our eyes tend to be drawn to things that don’t add up too – seeing the ‘foreign’ backwards text headline stops us and draws us in. We’re curious and intrigued – and because we worked for it we remember the point too. Very clever!