Augmented Reality Uses – Part 6

Use #6: Entertain Your Customers

Adidas used augmented reality to create a game controlled by a shoe

Plenty of brands have seen the value of developing games to engage customers and reinforce product messages. Augmented reality elevates game playing to another level, creating an interactive experience that can be unique to each person. 


The benefit to brands is that your product can become an integral part of the game. For example, Adidas has created a game that uses its shoes as the controller (see more here: Wired). Great idea when the shoes are new but wouldn’t suggest after a bit of wear! 


Red Bull AR Race Track
As this clip shows – Red Bull created a free app that allows you to create a custom race track by scanning cans of Red Bull. The augmented reality technology then translates the layout of the cans in real life into a virtual track for you to race on. 

Envied at Augmented Planet

Share your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s