Augmented Reality Uses – Part 2
Use #2: Your Virtual Promo Model
Lynx Causes Angels to Fall From Heaven
Lynx makes commuters’ dreams come to life by using augmented reality to send angels from heaven.
|A charity collector interact with a ‘fallen angel’ but finds she doesn’t donate much!|
The idea works well with the larger campaign for “Excite”. The creative was based on the concept that the scent is so alluring – angels will fall from heaven and cast off their halos… View the video below, some classic reactions from the surprised males too!
Envied at Augmented Planet
The Lynx ‘Excite’ campaign shows that there are benefits for consumers and models alike with augmented reality. I’m pretty sure the Lynx angels were separated by a digital barrier from some of the guys in the video above!
Tiny Rihanna sings in Nivea Creme
Another similar example is Nivea’s use of their celebrity spokeswoman Rihanna. This use of augmented reality ties nicely with the wider campaign for Nivea but I wish the that video that had appeared was circular to give more of a ‘genie in a bottle’ feel.
Envied at Mashable
|Esquire Magazine and GoldRun made Brooklyn Decker appear to consumers|