Adidas Releases Limited Edition All Blacks Shoes

Adidas Releases “All Heroes”

Adidas have teamed up with designer Frank Liew (founder of Qubic Store) an All Blacks limited edition Original Campus 80’s sneakers. Four All Blacks legends were chosen to represent the “All Heroes” and brought to life by New Zealand illustrator Elliot F. Stewart. A very simple, understated design is sure to be a hit with collector’s, with only 100 pairs being released.

“everyone here understands the cultural importance of the All Blacks team in terms of New Zealand’s identity… after all, there’s a reason why most here consider Black as our national colour… we wanted to create something that celebrated our team & national identity without compromising their legacy and image.”
~ Frank Liew, Qubic Store

Collector’s Metal Case
Numbered 1 to 15 the metal collector’s cases also come with merion socks and two packs of limited edition All Heroes trading cards.






Animated “All Heroes” Short Film
Directed by Frank Liew of Qubic Store and Sean Wallace of Eyeball Moving Image, the film features four of the most iconic contemporary All Blacks throught the eyes of Auckland based illustrator and artist Elliot F. Stewart.

The “All Heroes” are:
1. Sonny Bill Williams a.k.a “SB-DUB”
2. Dan Carter a.k.a “D.C”
3. Jonah Lomu a.k.a “JUSTICE”
4. Liam Messam a.k.a “SUPER NATIVE”

The shoes will go on sale at 12.01pm, 23rd September 2011 at the Newmarket Qubic Store. Only 15 of collector’s edition metal cases are available for $280, after that the remaining 85 pairs are priced at $220 but come in a standard shoe box.

Envied at: Qubic Store


Author Profile: Nicole Williams


A self-professed geek with an insatiable appetite for learning. While completing a BCA in Marketing and Commercial Law at Victoria University, Nicole worked her way up from an entry-level position to Marketing Manager (in just 3 years). She created The Envy Collection to showcase clever and inspiring advertising and marketing ideas.  

Connect with Nicole on Twitter – @envycollect

Share your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s