Backing NZ 100% – Pak’n’Petone
|Photo via Twitpic|
The Soccer World Cup in 2010 perfectly demonstrated the fact, you don’t have to be a sponsor, to capitalise on sporting events. Nike did it with their “Write the future” campaign – features most of the current soccer stars from around the world but perhaps the most remembered were the Bavaria beer girls. The official beer sponsor was… darn I forget… but it wasn’t Bavaria! 36 dutch women dressed in matching orange dresses (the brand colour) were accused of ambush marketing – which carries jail time in South Africa. The girls and brand both denied any association – but the publicity and rumors were still widespread.
Although this shop fit out is an individual store effort – it’s in line with the national advertising campaign “Backing NZ 100%”.
Apologies for photo quality – not the best impromptu iPhone snaps!
|There’s no doubt what this support is all about – but cleverly no trademarks or sponsorship rights are infringed – wonder if this will be rolled out wider across other stores…|
|Inside the store – hundreds of All Blacks flags and even reprints of iconic rugby moments hung as art across the walls – they definitely went all out!|