NZ Fashion Week sponsor QVS have released the Design A Print competition.The winning entry will be featured on a limited edition QVS beauty product and receive a $2,500 prize pack of goodies from moochi, Sable & Minx, Tender Love + Carry, and QVS. Prints will be reviewed by an expert panel of designers and narrowed down to the top five designs. The final decision will then be made by Facebook fans who will be given the opportunity to vote for their favourite (www.facebook.com/qvsnz).
Monthly Archives: August 2011
NZ Fashion Week officially kicked off last night with the opening event hosted by M.A.C Cosmetics. The event features were eight body painted models, each representing famous artists including Warhol, Matisse, Mondrian and Lichtenstein. It took up to six hours to painstakingly hand paint each model for the event.
Read on to view individual model photos.
|Photo via Twitpic|
The Soccer World Cup in 2010 perfectly demonstrated the fact, you don’t have to be a sponsor, to capitalise on sporting events. Nike did it with their “Write the future” campaign – features most of the current soccer stars from around the world but perhaps the most remembered were the Bavaria beer girls. The official beer sponsor was… darn I forget… but it wasn’t Bavaria! 36 dutch women dressed in matching orange dresses (the brand colour) were accused of ambush marketing – which carries jail time in South Africa. The girls and brand both denied any association – but the publicity and rumors were still widespread.
Although this shop fit out is an individual store effort – it’s in line with the national advertising campaign “Backing NZ 100%”.
Apologies for photo quality – not the best impromptu iPhone snaps!
|There’s no doubt what this support is all about – but cleverly no trademarks or sponsorship rights are infringed – wonder if this will be rolled out wider across other stores…|
|Inside the store – hundreds of All Blacks flags and even reprints of iconic rugby moments hung as art across the walls – they definitely went all out!|
The sign advertises the upcoming Rugby World Cup by Auckland Tourism. While we’re envying, Auckland rate payers don’t seem as enamored with the sign, one person commenting on Stoppress “Cool? Taxpayers money spent on a ostentatious and passive print advertisement blown up onto a building? Ogilvy must be laughing all the way to the bank. Thanks Len. All that sustainable talk about public transport and you’re wrapping buildings for kicks?” – Ouch!
Envied at Stoppress
Stumbled across this when looking today’s post Color Story: Harpers Bazaar US September 2011, turns out Harper’s Bazaar prints different covers for their general circulation than their subscription base. This strikes me as a great idea as it recognizes the difference between these readers. General circulation buyers are less loyal, they need to see an overview of the features inside to convince them to select from the cluttered magazine rack. Subscribers on the other hand are loyal readers, they don’t need to be convinced. But they do need to be made to feel special, and an exclusive cover design, that’s far less cluttered and much rarer is a good place to start.
Read on to see cover examples.
|Cover version 1 – General circulation|
|Cover version 2 – Subscribers
Note that they haven’t taken the easier option and used the same photo with reduced text, but another shot completely. This further adds to the “exclusivity” for subscribers. This also means that these can become collector’s items and can command prices far beyond the original cover price.
Miley Cryus – showing the power of a cover – I would have never brought the magazine rack version (left), however the subscriber version is stunning!
|From Harper’s Bazaar UK – view past covers side-by-side here|
Quite a few more examples including the next two can be found one the blog life:and:lim.
|Gwen Stefani via life:and:lim|
|Sarah Jessica Parker via life:and:lim|
It’s a formula that works so well for dramatic fashion photography – beautiful model, blue sky, harsh desert landscape. When teamed with these vivid monochromatic dresses the final result is stunning. This was envied on Appelez moi Noemie and was featured in Harper’s Bazaar US Sept 2011.
Model: Maryna Linchuk
Photographer: Paola Kudacki
Stylist: Natasha Royt
Only one problem… for some reason keeps making me think of the Spices Girl’s video clip for “Say you’ll be there”! How’s that for a random blast from the past!
If you want to relive the memory you can view the full video here.
|Click to view the Absolut Fashion site|
|The Lonely Hearts cocktail contains lime, sugar syrup, mint, soda and pear vodka – yum!|