NZ Transport – Optical Illusion Billboard

This billboard makes clever use of the black building behind it to create an optical illusion where the “arm” reaches out from a grille and claws at cars below. While I envy the execution I’m not entirely sure I understand the idea… Usually tired driving is associated with long haul driving not inner city commutes (the billboard is in a car park of a grocery store and the arm is made up of household chores – vacuum cleaner, lawn mower and random items – dog house, rugby ball, computer).  

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