As seen at Auckland Airport – this interactive banner displays tweets that hashtag #telecom wall. Fun idea for people waiting around at the airport but only seemed to serve a feel good branding exercise for Telecom (as highly doubt the value of a smart phone and tweeting on-the-go needs much advertising support).
The tweet subjects were a bit too sugary for my liking (things that make NZ laugh, our dreams…). Wonder if more topical subjects would provide greater entertainment for the audience. After one or two tweets about stranger’s dreams most people in the waiting area had switched off completely!
Also wonder if the tweets are moderated, imagine that profanities slipping through and being seen by waiting families wouldn’t be a great look. Let’s face it Telecom really doesn’t need anymore bad press!